A new kind of pillow

The Pillow That Cradles You. All Night. Every Night.

One clean 90┬░ shape that supports your head and your body at the same time ΓÇö so you never toss and turn again.

Join the Waitlist ΓåÆ

90┬░ A revolutionary pillow shape designed to cradle and support you from a new angle.

The 90┬░ ShapeHolds your head and your body at once ΓÇö no stacking, no sliding.

Use One or Pair TwoOne sleeper, or a left and a right to frame the whole bed.

Memory-Foam CoreCradles, holds its shape, and returns to true every morning.

Washable Zip CoverThe whole cover unzips and goes in the wash. No fuss.

Our Story

We didn't set out to make another pillow. We set out to solve a problem.

After years in the bedding industry, Andre Townsend kept seeing the same thing: pillows that looked different, but felt fundamentally the same.

1They flattened, or felt like bricks ΓÇö never the support he was looking for.

2They offered no real new way to position and use the pillow.

3They never held his head and his body at the same time.

So he created Cradle. A pillow built around a single 90┬░ form, offered in queen and king sizes, and designed to be flipped and positioned in more than one way.

Andre TownsendFounder of Cradle

"I've never seen real change in a pillow ΓÇö until now. Cradle is different: it's the pillow I always wanted but could never find."ΓÇö Andre Townsend

A different angle on comfort

Different by Design. Better in Every Way.

Cradle's shape is the idea. It can be turned, flipped, paired, or used on its own ΓÇö giving you more than one way to make your bed feel supportive.

Distinctive 90┬░ support shape

Available in queen and king sizes

Use one pillow, or pair two together

Removable, machine-washable cover

At home on beds, couches, and more

See it.
Feel it.
You'll get it.Full reveal coming soon

Made to support. Built for everyday life.

Thoughtful Details You'll Feel Every Night.

A supportive memory-foam core, a removable washable cover, and a single 90┬░ shape that gives your setup more than one way to work.

Removable Cover

The whole outer cover unzips and washes ΓÇö clean, night after night.

Memory-Foam Core

Cradles the head, holds its shape, and returns to true every morning.

Single Cradle pillow showing its 90-degree shape

The 90┬░ Form

One clean shape that supports your head and your body ΓÇö and can be turned and paired.

QueenSized for a queen bed.

KingSized for a king bed.

One or TwoBuild the setup that works for your space.

Be the first to know

Better Sleep Is Coming. Don't Miss It.

Cradle is coming soon. Join the waitlist for launch updates and an early look at the pillow designed from a completely different angle.