Coming Soon · Waitlist Open

Sleep Is About To Change Shape.

A single 90° form that holds your head and your body at the same time. The full reveal comes at launch — and the waitlist sees it first.

Get Early Access →

One ShapeA single form, not a stack. The rest we're keeping until launch.

First LookThe full reveal goes to the waitlist before it goes anywhere else.

Early AccessYou'll hear the moment the first run opens.

From the InventorUpdates from Andre as it moves forward — only when there's something to say.

Our Story

We didn't set out to make another pillow. We set out to solve a problem.

After years in the bedding industry, Andre Townsend kept seeing the same thing: pillows that looked different, but felt fundamentally the same.

1They flattened, or felt like bricks — never the support he was looking for.

2They offered no real new way to position and use the pillow.

3They never held his head and his body at the same time.

So he created Cradle. A pillow built around a single 90° form, offered in queen and king sizes, and designed to be flipped and positioned in more than one way.

Andre TownsendFounder of Cradle

"I've never seen real change in a pillow — until now. Cradle is different: it's the pillow I always wanted but could never find."— Andre Townsend

The Shape

One Angle. Everything Changes.

The shape is the invention. Turn it, flip it, or set two together — and the same pillow does something different every time. What that looks like, you'll see at launch.

One continuous form. Nothing to stack

Flip it, and it works another way entirely

One on its own, or two to frame the bed

Made for real beds, not display shelves

The rest is revealed at launch